From metrics to mastery: Get better audio insights with BeyondWords Player analytics

Data-driven decisions start with good data. That's why we've built powerful analytics right into the BeyondWords Player. Whenever you use it to bring AI audio to your articles, you'll get valuable insights automatically through our analytics. No extra steps required – just the information you need to enhance audience engagement.

Traditional podcast platforms usually offer basic metrics like total listens or downloads but lack the necessary in-depth insights. They often miss out on detailed metrics, creating a gap in understanding audience engagement. We bridge this gap by providing publishers with detailed analytics, offering insightful metrics and unified analytics across all their audio articles.

Our analytics can help you better understand how your audience interacts with your audio articles, with key metrics like listens, unique listeners, listen rates, listener retention, and more.

• Listens shows the number of impressions, or times an audio player was loaded on a webpage, that resulted in plays.
• Unique listeners displays the number of listeners that pressed play.
• Listen rates indicate how often users play the audio content after the player appears on their screen.
• The listener retention graph shows how many listeners remain engaged at various intervals throughout the duration of the audio.

You can aggregate these metrics by hour, day, month, year, and specified time ranges.

You can choose between a general overview of your audio content's performance, or detailed data for each individual audio item to gain deeper insights. The dashboard also enables you to filter listeners by devices and platforms.

Amelie Collins, Digital Marketing Expert at FindLaw, a Thomson Reuters business, says:

“It’s much easier to see average listen duration in the BeyondWords analytics dashboard. The main insight we've gained from the built-in analytics is that our average listen duration is very high, at over three minutes (67%), much higher than our previous audio player provider. The analytics interface is really easy to use, allowing us to see an overview and drill down into specific content pieces.”

Publishers can access their analytics directly in the BeyondWords dashboard or through our API. Moreover, you can connect BeyondWords Analytics with Google Analytics or your own custom analytics solution. This will allow you to get a bird's-eye view of how your audience engages across different platforms, all in one place.

To learn more about how the BeyondWords Player integrates with analytics, visit our Docs and guides. Ready to explore AI audio? Sign up for free to create your first text-to-speech audio today, or contact our team to schedule a demo.