BeyondWords partners with Kleine Zeitung to bring audio to subscribers

We’re thrilled to announce our latest partnership with Kleine Zeitung, one of Austria’s most influential and widely read news titles. The collaboration introduces audio articles as a subscription-only feature, read in a voice familiar to their readers.

Listen to short demo below:

After developing a custom script from their articles, our team cloned the voice of Barbara Haas, the newspaper’s Head of Podcast and Video. The result is a voice that maintains the journalistic integrity and personality readers associate with the Kleine Zeitung brand.

By offering an option to listen, Kleine Zeitung creates opportunities for their subscribers to connect — whilst commuting, exercising, or whenever away from their screens. Audio not only enhances accessibility but promises deeper engagement with subscribers, improving retention through a richer and more personalised experience. 

Sebastian Krause, Head of Product at Kleine Zeitung, shared his enthusiasm for the partnership:

“This collaboration with BeyondWords is a natural step forward for Kleine Zeitung. By integrating AI technology and Barbara Haas’ trusted voice into our offerings, we’re providing our subscribers with a novel way to engage with our content. It’s about blending innovation with tradition to keep our readers at the heart of everything we do.”

At BeyondWords, we connect publishers and their audiences through the possibilities of AI voice. We help publishers cut through the noise and give people freedom to explore what matters most to them. 

About Kleine Zeitung

Founded in 1904, Kleine Zeitung is Austria’s second-largest regional newspaper, with roots in Styria and Carinthia. Renowned for its commitment to quality journalism, the newspaper offers comprehensive coverage across politics, culture, business, and local affairs. With a combined print and digital readership that extends well beyond Austria’s borders, Kleine Zeitung is a trusted source of information for hundreds of thousands of loyal readers. In recent years, it has embraced digital innovation to complement its traditional print offerings, solidifying its position as a forward-thinking leader in the media landscape.