Audio articles: Tuning into the $16bn audio ad market

Did you know that the global audio ad spending market is projected to reach $16 billion by 2029¹? As more and more people tune into audio, news publishers have a golden opportunity to tap into this trend by making their articles available in audio.

For news publishers, the battle for audience attention is fierce as consumption habits are changing. Young adults, busy professionals and anyone with a preference for multitasking increasingly favor streaming over reading. Yet many news publishers remain tethered to text, risking missed opportunities for new engagement and revenue streams.

Making your articles available in audio with BeyondWords not only attracts a wider audience by leveraging the growing trend towards audio, but also opens up new monetization opportunities.

Our monetization tool allows you to launch custom ads or connect your existing ad partners like Google Ad Manager 360, DAX, AdsWizz, and Triton, and serve ads from there.

You can easily launch audio ads through the dashboard by going to the Monetization section of your project and selecting a self-serve, to create and serve your own ads, or VAST, to connect to your own ad server and serve ads from there. For more detailed instructions on ad integration, check out our Docs and guides.

Ready to boost your revenue with audio? Create your free account and start engaging listeners today, or arrange a demo with our team.

(1) Statista